People in the US are splashing out on items such as cat scratch posts and dog training games.
According to research by the charity American Pet Products Association (APPA), owners across the US are spending more on their animals despite the difficult economic times, reports Reuters.
Findings revealed that between two and five per cent said they spent more on their pets last year than they did the year prior.
Bob Vetere, president of the APPA, is quoted as saying: "Although the economy has been a major factor for many industries, the pet industry continues to see unprecedented growth.
"The survey reveals pet owners are willing to spend money on their pets despite a downturn in the economy."
According to the news provider, around 73 million US households now have one or more pets, with dogs and cats proving most popular.
The Pet Food Manufacturers Association reports that 22 per cent of households in the UK now has a dog.