Section 172 duty to promote the success of the Company

This section forms the Section 172 disclosure, describing how the directors considered the matters set out in section 172(1)(a) to (f) of the Companies Act 2006 (the "Act"). The directors have reviewed their responsibilities under Section 172 in light of the Company being a subsidiary within a larger group.

The directors consider both individually and together, that they have acted in good faith, and in a way that would most likely promote the success of the company, for the benefit of its members. In doing so the directors have regard (amongst other matters) to the likely consequences of any decision in the long term and the interests of the Company's stakeholders and the desirability of maintaining a reputation for high standards of business conduct. The directors also have regard for business relationships with the Company's wider stakeholders and the impact of the Company's operations on the environment and the communities in which it operates. Consideration of all factors and other relevant matters are embedded into the culture and broader decision-making across the Pinnacle Pet Holdings Limited group more widely.

Our Board considers it crucial that the Company maintains a reputation for high standards of business conduct. The Board is responsible for monitoring and upholding the culture, values, standards, ethics and reputation of the Company to ensure that our obligations to our shareholders, customers and other stakeholders are met and management drives the embedding of the desired culture throughout the organisation. The Board monitors adherence to our policies and is committed to acting where our business falls short of the standards we expect.

The Board is also focused on the wider social context within which our business operates, including those issues related to climate change which are of fundamental importance to the planet's well-being.

Stakeholder engagement

The Company was acquired by Pinnacle Pet Group Limited (“PPG”) on 31 st October 2022. Pinnacle Pet Group Limited are in turn owned by Pinnacle Pet Holdings Limited (“PPH” or “the ultimate parent”). The ownership of PPH is split between JAB Holdings B.V and JAB Pet Holdings Ltd (“the ultimate parent”) (owning 70%) and Cardiff Insurance Holdings Plc (owning 30%). The purpose of the Company is that of an e-Commerce retailer which forms part of the Group's wider corporate structure. The Company identifies its key stakeholders as its shareholders, customers, suppliers, colleagues and the JAB Group more widely. The directors of the Company recognise the importance of stakeholder engagement as part of board discussions and decision-making and liaise with stakeholders when making decisions regarding the Company.

Our dedicated and professional team of customer service operators, SQP's and IT specialists who are supported by a fully bespoke warehouse system and website, allow us to communicate with our customers and deliver a high-quality service.

The Company's success is predicated on the commitment of its workforce to deliver the Company and Group's objectives. The Company engages with its workforce by promoting strong two-way communication and team engagement surveys.

We actively engage with our shareholders communicating future plans to ensure the Company’s strategy is aligned to the interests of its shareholders. We engage with our shareholders through regular meetings and reporting on Company performance.

We are very proud of the relationships we have developed with our suppliers since the Company’s inception in 2011. Maintaining these relationships is integral to the future success of the Company. We have dedicated teams in Finance, Commercial & IT who regularly communicate with our suppliers to review contractual terms, identify new opportunities and improve efficiency. We attend industry events where we actively engage our current suppliers along with meeting potential new suppliers.