In a bid to highlight the importance of microchipping your pet, the chief executive of Cats Protection has had the procedure carried out himself.
Peter Hepburn agreed to have himself tagged to show that it is the safest and most reliable way to identify cats that go missing.
Karen Hiestand, Cats Protection’s field veterinary officer, said that the charity thought it would make people realise that microchipping could be the difference between being reunited with a pet and never seeing it again.
She said: "Whereas collars can be removed, get snagged or lost, a microchip will always stay with the cat as permanent identification.
"Now that Peter has been chipped, a simple scan will reveal who he is and where he belongs, which is important when he visits the charity’s many branches as they can check that he really is the chief executive."
Cats Protection was keen to note that microchipping humans is not to be taken lightly and should only be carried out by qualified professionals.