A Pomeranian who has been dubbed the World's Cutest Dog has been hired by Virgin America Airlines as its official Pet Liaison.
Boo was pictured in the role at San Francisco International Airport undertaking his new duties with his friend Buddy.
Over the coming months he will be offering pet friendly travel advice. The six-year-old shot to fame in 2009 with a series of YouTube videos and his own Facebook page.
He wrote on his social networking profile: “"Virgin America asked me to be their pet liaison! such an honour to bestow upon just a little pup with big hair. i think this is the closest that buddy and I will ever get to having wings :)"
Abby Lunardini told the Huffington Post that as a pet-friendly airline, Virgin America wants its guests, both human and animal, to have the best experience possible with the company.
People wishing to find out more about the famous Pomeranian can buy his book, Boo: The Life of the World's Cutest Dog, which was released last August.