The trend for pampered cats seems to be going from strength to strength, if the success of a luxurious hotel for the pets is anything to go by.
As reported by thisismoney.co.uk, Longcroft Luxury Cat Hotels has enjoyed such popularity recently that owner Abi Purser, 37, is expanding the brand as a franchise.
The feline hotels are purpose-made, with each room thermostatically-controlled. It includes a play area, cat grooming and human-sized pillows for the pets.
Ms Purser founded the establishment three years ago after the difficulty she experienced trying to find a decent place to leave her cat, Norman, while on holiday.
"We wanted a home from home, but we were astonished. There were old timber buildings with no heating and no view. We didn’t want to leave him in a cat prison," she said.’
The hotel rooms go for £12 a day, with Ms Purser claiming one six-room hotel can turn over £45,000 a year.
The hotels consult behaviourists and vets about how to welcome nervous and sick cats, and even offers specialist cat food to help podgy felines slim during their stay.