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PURINA BETA Chicken Puppy & Junior Dog Food

  • Dual Kibble Dry » 2.5kg Bag £9.49
  • Special Offer Dual Kibble Dry » 14kg Bag £28.99

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BETA Puppy and Junior with chicken is a wholesome, complete, nutritionally balanced diet containing a palatable blend of proteins, fats and vitamins for complete nourishment. The diet combines protein-rich chicken and natural whole grains and fibres for promoting healthy digestive systems and regular stools. With advanced prebiotics and chicory to encourage the existence of beneficial gut bacteria, helping to strengthen natural immunity as your puppy grows and develops.


  • Immune system - BETA Puppy recipes contain vitamin E, which acts as an antioxidant to fight free radicals and helps support natural defences
  • Digestion - With natural prebiotic proven to help improve digestive health. BETA recipes are formulated with chicory, a source of natural prebiotic, which has been proven to help increase the number of good bacteria in the gut and help improve digestive health. It also promotes Calcium absorption for healthy growth
  • High Protein level - High levels of proteins & fat to replenish your playful puppy's energy body stores
  • Teeth & Bones - Essential minerals and vitamins to help grow strong teeth and bones
  • Brain & Vision - Contains DHA for Brain & Vision development
  • Dental - Dual Shaped kibbles encouraging puppies to learn proper chewing resulting in healthy eating habits, calorie intake and oral health from the early days. Our pet nutritionists have carefully tested this kibble combinations to ensure suitability and enjoyment for dogs of different breeds



Cereals, Meat and animal derivatives (8%*), Vegetable protein extracts, Oils and fats, Derivatives of vegetable origin, Vegetables (dried chicory root 1.1%), Minerals.

*equivalent to 16% rehydrated meat and animal derivatives: minimum 4% chicken.


Nutritional additives: IU/kg: Vit A: 22 600; Vit D3: 1 300; Vit E: 170; mg/kg: Fe (E1): 94; I (E2): 2.3; Cu (E4): 10; Mn (E5): 7.1; Zn (E6): 175; Se (E8): 0.23; Vit C: 140. With antioxidants.


  • Protein: 28.0%
  • Fat content: 14.0%
  • Crude ash: 7.5%
  • Crude fibres: 2.5%
  • DHA: 0.05%

Feeding guidelines

Recommended number of feedings is as follows: Feed puppies under 3 months of age 3-4 daily feedings of moistened food. After 3 months of age gradually reduce moistening and feed 3 times per day. From 6-12 months provide 2 daily feedings. Feed them according to the recommendation table and avoid overfeeding to maintain a lean body condition during growth. Each puppy is different; depending on his activity level and body condition, food amount may need to be adjusted. Feeding during gestation and lactation: During the last 3-4 weeks of pregnancy and while nursing, food allowances should be increased 1.5 to 2 fold maintenance levels. After weaning, the mother’s food should be adjusted to maintain her at an ideal body condition. Fresh, clean drinking water should always be available. For adult toy dogs of 1-5kg feed 30-120 g/day.

Expected adult body weight 6 weeks to 3 months 3 to 5 months 5 to 8 months 8 months to 12 months 1 to 2 years
1-5 kg 25-110 40-130 45-125 40-130 Adult
5-12 kg 70-230 110-290 130-280 130-280 Adult
12 -25 kg 125-400 230-500 290-440 280-420 Adult
25-45 kg 210-580 400-790 500-830 440-690 420-580
45-70 kg 280-690 580-1090 790-1080 830-1080 690-950

Need help or advice? Contact us:

  • Landline: 01582 842096
  • Mon - Fri: 8:30am - 5:00pm
  • Sat: 9:00am - 1:00pm
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All prices include VAT where applicable.

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