Over the next 30 years, Johnson's expanded its product range to cater for both the popular cage bird and fledgling pet care market for dogs and cats. In the late 50's Johnson's moved to a purpose built manufacturing and distribution centre in Sutton Coldfield in the West Midlands, still its present home. Here it produced the first of many insecticidal products designed to cope with the increasing demand for over-the-counter pet care products. The range has now expanded to around 220 products ranging from Pigeon Tonic (where it all started) to the very latest in flea control - 4fleas tablets, the mainstay of the exclusive 4fleas range.
From its earliest beginnings in 1921, Johnson's has had a reputation for the innovation and marketing of leading products. This reputation still holds true today, with many new products still being introduced into the ever expanding pet care market. Johnson's has made huge investments in marketing and advertising since the beginning of the new millennium and is now regarded as the dominant force in pet health products available in pet shops and garden centres.