UK Registered Veterinary Retailer

Purina Pro Plan Veterinary Diets Canine OM Obesity Management Dog Food

Purina Pro Plan Veterinary Diets Canine OM Obesity Management Dog Food
Dry » 3kg Bag
Wet » 12 x 400g Cans

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  • Dry » 3kg Bag £19.99
  • Dry » 12kg Bag £43.99
  • Wet » 12 x 400g Cans £23.50

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£19.99 to £43.99


PURINA® PROPLAN® VETERINARY DIETS Canine OM Obesity Management is a complete veterinary diet clinically proven to be effective for weight loss in obese dogs. Dogs kept fit and trim can live up to two years longer than overweight dogs*, which is why PPVD OM is low in fat and calories whilst being high in protein to encourage steady and effective weight loss while maintaining muscle mass. Made with high levels of natural fibre and protein to help your dog feel full and satisfied, it is also highly palatable to help make losing weight easier. Once ideal weight is reached your dog can continue to be fed PPVD OM to help maintain dog's ideal weight. PPVD OM is also suitable for overweight diabetic dogs as its complex, low GI carbohydrates, natural fibre and high protein levels help to control glucose (sugar) levels in the blood. Note that PPVD OM is not recommended for dogs that need a higher calorie intake such as pregnant bitches or growing puppies. * Purina study.

Glucose control: high in complex carbohydrates and fibre to help even out blood sugar levels throughout the day, reducing hunger pangs and helping your dog feel fuller for longer.

PURINA Veterinary Diets OM key benefits

Purina Veterinary Diets OM Formula Key Benefits

Feeding Guide

Purina Veterinary Diets OM Adult Feeding Guide

Purina Veterinary Diets OM Adult Feeding Guide



Maize*, maize gluten meal, soya meal*, pea fibre, barley*, wheat gluten meal, dehydrated poultry protein, digest, minerals, animal fat.

*Carbohydrate sources


Meat and animal derivatives, cereals, minerals, various sugars.



Protein: 29.0 %
Fat content: 6.0 %
Crude ash: 6.5 %
Crude fibres: 10.0 %
Omega 3 fatty acids: 0.10 %
Omega 6 fatty acids: 1.4 %
Metabolizable energy value: 2.96 kcal/g
Starch: 26.0 %
Total sugar: 1.6 %


  • Moisture - 79.5%
  • Protein - 8.8%
  • Fat content - 2.5%
  • Crude ash - 2.0%
  • Crude fibres - 4.4%
  • Energy value - 0.61 kcal/g

Need help or advice? Contact us:

  • Landline: 01582 842096
  • Mon - Fri: 8:30am - 5:00pm
  • Sat: 9:00am - 1:00pm (Collections only)
  • Email: [email protected]

All prices include VAT where applicable.

Delivery Information

How quickly do you deliver?

Under almost all products on our website is an Estimated dispatch time, check this for a delivery prediction specific to the item you are looking to purchase. These badges are updated live based on the stock levels we have and also those of our suppliers - so are usually very accurate, but cannot be guaranteed. In more general terms, we aim to dispatch all orders within 1 working day of receiving payment (and a prescription if required). If we cannot do so within 3 working days we will contact you by email.

What do you charge for delivery?

For UK delivery, we charge the following:

Order Total Weight Delivery
£0-£28.99 Under 2kg £2.99
2kg+ £4.99
£29-£38.99 Under 2kg Free
2kg+ £4.99
£39+ Under 2kg Free
2kg+ Free

Prices quoted are for delivery to all parts of mainland UK except certain Scottish postcodes (where the price is higher for items sent by courier. Delivery of food abroad (including Channel Islands, N. Ireland and other islands around the UK) is charged at a higher price and free delivery is not available. Temperature controlled products are also not always subject to the standard and/or free delivery options.

For full information on our delivery charges, including prices on heavy deliveries to Scotland and abroad, see our delivery information page.

We can deliver most items to all around the world, but prices do vary. To find the exact cost of shipping your item, and to see all options available, follow these steps:

  1. Put the items you wish to order in your basket
  2. Proceed to checkout and enter your delivery address, including country
  3. Delivery information including price will automatically update to what is available to you

Delivery of aerosols

Due to restrictions aerosols can't be sent by Royal Mail. We appreciate your understanding.

Delivery of temperature controlled items

Some products, such as non-ambient items and frozen food, need to be delivered in insulated packaging to prevent them from getting too warm (or too cold) during transit from us to you. Purchasing any of these items in your order will result in a £1.99 charge being added to the total to cover the high cost of the insulated packaging materials. You only pay the £1.99 once per order, regardless of how many temperature controlled items you purchase in that order.

How do I cancel or return an order?

Please call us as soon as possible if you need to amend or cancel an order on 01582 842096. If your order has been processed for dispatch we will be unable to cancel or amend the order. You will however be able to return your product for a full refund*.

To return an item, you must contact us by phone or email to arrange this BEFORE posting any product back to us. We will explain the process at this stage for you.

*For full details on returns, see our terms and conditions page.

Reviews (29)

Q & A

Below are some recent questions we've received regarding Purina Pro Plan Veterinary Diets Canine OM Obesity Management Dog Food, including answers from our team.

16 December 2013 at 2:28pm

Will this help my dogs lose weight?

Terry Sunderland

Should I change my dogs from their normal food onto this diet to help them lose weight?

  • Non-Executive Director

The Purina Veterinary diet OM is excellent. It is high in protein and trace nutrients, so you can cut down the total amount very safely. We do find that some dogs, especially retrievers, will not lose weight unless the total amount of food is restricted to below the manufacturer's recommendation.

I would switch to the Purina OM diet, and offer two meals per day, and two good walks per day if possible. You should find some sort of measuring receptacle which when filled to the top, contains the correct amount of food for the whole day. Then you should give just less than half of it for breakfast, just less than half at "teatime" or whenever suits your routine. The rest can be given as little treats dotted through the day at whatever times fits with your normal day. It is nice to give them something when they come back from a walk, or you sit down for a coffee, or whatever it is that you do. The main thing is that the whole of the daily food intake should come from the one measure. If they are losing weight, they will be hungry and anything will seem like a treat, even an extra bit of the normal OM food. Feeding little morsels like this will help to keep the digestion working, which uses up a little extra energy (which is what we want).

Weigh your dogs every week or so. If after a couple of weeks, their weight is not reducing, you need to reduce the daily ration. The correct amount of food to give any individual animal is actually the amount of food which produces the correct bodyweight. There is no better rule than that, so as long as you monitor things carefully, you do not need to worry about them getting less than the amount it says on the bag/tin. They will be fine. (This only applies to bright, active dogs. If there is some other health concern, such as vomiting or lethargy, then a proper veterinary check up is needed.)

Sadly many dogs like this will not lose weight unless they are left feeling hungry. However that is how they are designed to be. If they eat enough to feel full all the time, they will be fat. Whatever the food.