Owners have been urged to keep their pooches on their dog collar and leads when at the coast this summer.
The Dogs Trust and HM Coastguard have joined forces to ask that dog walkers keep their four-legged friends on the lead when walking along cliffs in order to avoid accidents.
Roly McKie, Coastguard Search and Rescue manager, said: "The common incidents we see are where dogs have slipped or bounded over a cliff edge because they haven't anticipated the drop ahead.
"Owners will then risk their lives to rescue their dogs and our Coastguard Rescue Teams often get called out to help."
Chris Laurence, chief veterinary director at the Dogs Trust, added that although it may be tempting to let dogs off, they should be kept on a lead as a "protective measure".
In the UK last year, there were 227 coastal accidents that involved dogs in need of emergency assistance from Coastguards Rescue Teams.