UK consumers should only purchase pet dental products which carry the VOHC seal of approval, according to a US-based vet.
The Veterinary Oral Health Council (VOHC) has created the Seal of Acceptance to indicate to consumers which products are most effective at cleaning pets teeth.
"There are a variety of pet treats and foods that claim to clean teeth, but not all products provide significant benefit," said Dr Jan Bellows, a leading veterinary dentist and president-elect of the American Veterinary Dental College, the administrator of the VOHC.
"The VOHC seal confirms a product is efficacious in reducing build-up of plaque and tartar, the leading cause of oral disease, which can reduce a pet's healthy lifespan."
The American Pet Products Association's annual pet owner survey revealed that 77 per cent of respondents purchased dental treats for their animals last year.
Greenies Canine Dental Chews were the first brand of treats to receive the VOHC seal for both plaque and tartar control.