Owners across Japan have been buying protective dog coats to protect their animals from radiation following the Fukushima Daiichi nuclear disaster.
Many owners were concerned about how the radiation may affect their animals, so bought protective raincoats to guard their dogs from radiation.
Sales of the raincoats have increased by 50 per cent. Last year, people in Japan spent over £11 billion on their animals and it is thought that this latest craze will increase this figure further.
According to the Daily Mail, vets have warned that dogs are close to the ground and forage in shrubbery, so are more at risk from airborne radiation. This is concentrated in areas where rainwater collects.
The news provider also reveals that animal rights activists have been going into the 12 mile no-go zone around the Fukushima plant in order to rescue the dogs and cats that were left behind after the disaster.
The Fukushima disaster began after the Tohoku earthquake and tsunami took place on March 11th this year.