An appearance by US 'dog whisperer' Cesar Milan on ITV's Alan Titchmarsh Show has prompted furious debate on the correct approach owners should take with canine training.
Mr Titchmarsh, of Gardener's World fame, confronted the trainer, who charges thousands for his controversial methods and boasts several A-list Hollywood devotees.
"You punish dogs. You hit them. I’ve seen you punch a dog in the throat to get it to behave, and to most people, like myself, this is totally unacceptable as a way of training an animal," Mr Titchmarsh said, before adding that the trainer's use of spiked collars and electric shocks is all seen as barbaric by many dog lovers.
In an interview with The Mail on Sunday, Mr Milan insisted he was not "brutal or cruel to animals".
"My mission has always been to save dogs – especially troubled and abandoned dogs. I’ve dedicated my life to this," he said.
Owners may benefit from dog toys and dog training games when trying to instill discipline in their pooches.