People in the UK take more photographs of their pets than they do their own children, research has revealed.
A survey by Bonusprint found that owners in the UK are more likely to take pictures of their domestic animals than occasions such as Christmas and weddings, reports the Daily Telegraph.
This may not come as a surprise to people who enjoy indulging their four-legged friends with dog chew toys and cat scratch posts.
Owners may also be snapping their pets on their mobile phones, as findings show that 13 billion pictures are taken on these devices every year.
Research by The Co-Operative Financial Services recently revealed that 28 per cent of people consider the death of a pet as traumatic as that of a relative.
It found that 44 per cent of owners mourned for their pet for over two months and 16 per cent were still mourning over a year later.
Lee Mooney, head of pet insurance at The Co-operative Insurance, said: "People increasingly lean on their animals for emotional support, with animals providing a constant presence in the home, helping to alleviate anxiety and loneliness."