A survey has revealed that almost two thirds of owners in Britain would not downgrade their pet food if they were having financial trouble.
This is just one of the findings of a report by Kelkoo, which revealed how much Brits spend on their four-legged friends.
The research revealed that maintenance of the average dog costs £8,602, while a cat would set an owner back £7,020.
Chris Simpson, marketing director of the price comparison website, explained that there has been an increasing trend for owners to indulge their pets as they would any other member of the family.
He said: "However, keeping up with the maintenance of your pet need not be a costly exercise and pet owners can take advantage of savings of 15 per cent or more off the recommended retail price by shopping online for their pet treats, accessories and other essential items."
Kelkoo also revealed that eight per cent of owners would sacrifice spending money on themselves in order to treat their pet.