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Survey reveals Brit's devotion to pets

Friday, 4th March 2011

Pet owners who invest in high-quality dog food and pet accessories may not be surprised to find the extent to which Brits are devoted to their faithful friends.

Research by Co-Operative Pet Insurance has revealed that the majority of owners in the UK would consider the death of their pet to be as traumatic as losing a friend or relative.

Findings showed that 28 per cent consider it as emotionally difficult as losing a family member, while 34 per cent believed it is on a par to losing a close friend.

Six per cent of owners even consider the death of a pet more difficult than losing a friend or family member.

Dr Roger Mugford, Animal Psychologist, said: "[This study is a] telling insight into the depth of emotions which owners develop towards their pet.

"The relationship between pets and their people is essentially the same as that between a parent and a child and the generosity and kindness of people towards their animals seems to grow and grow with each generation of pet keepers."