Supermodel David Gandy has become the first ambassador for Battersea Dogs & Cats Home, supporting the charity and the work that it does.
The model, who made his debut in the fashion world as the face of Dolce & Gabbana's Light Blue fragrance, is a keen animal lover and a frequent visitor to the charity’s London base.
He said: "It's a real honour to be invited to be Battersea's first ambassador. The work they do to find homes for thousands of dogs and cats every year is amazing and I hope to help make a real difference.
"I hope my involvement will help ... people think of choosing a rescue dog or cat from Battersea for their next pet."
Claire Horton, chief executive of Battersea, added that the charity is grateful to the model for supporting it and hopes his involvement will help to change people’s attitudes and make people more responsible owners.
In 2011, Battersea took in over 2,000 cats and over 5,000 dogs. Of these, 1,869 were Staffordshire Bull Terriers. At present, Battersea is calling for laws relating to dogs to be changed to help reduce the UKs dangerous dog problem.