RSPCA awards Facebark national award

Friday, 14th October 2011

A page on social networking website Facebook that helps to reunite lost dogs with their owners and find new owners for strays has been honoured by a national award by the RSPCA.

Dog Warden Service, run by Middlesbrough Council, has been dubbed Facebark and won one of the RSPCA's Community Animal Welfare Footprints Innovator Awards.

Councillor Julia Rostron, Middlesbrough Council's executive member for community protection, said: "It's just the kind of creative thinking our Dog Warden Service is known for, so I'm delighted the initiative has gained national recognition."

An RSPCA spokeswoman added: "We hope [the website] will go on to be a great success, directly improving the welfare of the dogs involved."

The Facebook page now has over 1,400 followers and receives around 20,000 hits every month.

It posts pictures of dogs that have been found and shares photos of animals that need new homes. The page also sends messages about how to keep pets safe.