Pets are like family, a survey of over 2,000 pet owners has revealed, with spend on dog and cat food increasing despite the economic downturn.
New research from the Pet Food Manufacturers Association (PFMA) has revealed that spend on pet food and treats has increased over the past year, despite the country being gripped by the recession. The study also found that pet owners would rather cut back on household necessities and luxuries rather than slash what they spend on their pets, primarily because pets are considered 'one of the family'.
Sarah Waters, who lives with her husband in North Devon and owns three cats, a dog and a rabbit, said her pets are still a priority in the difficult economic climate because they are worth every penny. "I was made redundant, which has affected our spending," she said. "We food shop a lot more carefully now, walk everywhere possible to save fuel costs, make clothes last longer and repair where able: lots of small things that add up."
But her spending cuts will not be impacting her animals because when she feels sad or low, animals do an amazing job at comforting and cheering her up.