Pet food market proves to be recession-proof

Tuesday, 20th November 2012

The pet food market seems to be recession-proof with new figures revealing the industry remains healthy despite most people cutting back on what they spend.

Cat treats saw the biggest growth in 2011 growing by a massive 24 per cent. This helped spur the overall market to post one per cent growth rates over last year, bringing it up to a market value of £2.14 billion.

Both dog and cat food markets are growing at a similar pace, the Pet Food Manufacturers Association (PFMA) figures revealed, both up by one per cent taking them to £1,071 million and £918 million respectively. The small animal market grew by two per cent to £67 million.

A spokesman said: "Dry complete food has maintained its dominance in the dog food market, and in the cat food market, we have seen the success of different packaging formats and food types offering convenience for owners with single-serve foods outgrowing traditional multi-serve options."