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Organic pet food sales 'on the up'

Monday, 7th February 2011

More people are expected to buy organic dog food and cat food for their pets in the future.

According to a report by market research company Packaged Facts, annual retail sales of organic and natural pet food are expected to grow three times as fast as overall pet sales until 2015, reports the Los Angeles Times.

Cost-wise, the news provider estimates that organic food costs around 30 per cent more than non-organic products.

Todd Martin, vice president of marketing for Castor & Pollux Pet Works, which makes organic pet food and treats, commented on the growing trend for feeding pets organic food.

He is quoted as saying: "People are treating their dog food like some people are treating their baby food. They want to know it's safe, and they want to know it's quality."

Although these figures reflect the US market, organic cat and dog food may become more prevalent in the UK as more people adopt the trend.