A 24-year-old student shocked onlookers on London’s Regent Street when she staged a demonstration to raise awareness about the brutality of animal testing.
Pet medication would have been needed to help alleviate many of the ailments Jaqueline Traide illustrated in her protest for animals that undergo the shocking procedures.
The animal rights’ campaigner underwent force-feeding and had her head shaved in preparation for the attachment of electrodes to show the kind of cruelty animal testing inflicts.
Taking place outside cosmetics company Lush, thousands of people walking one of the capital’s busiest shopping streets looked on in horror.
Lush spokeswoman Tamsin Omond said: “The ironic thing is that if it was a beagle in the window and we were doing these things to it, we’d have the police and the RSPCA here in minutes.
“But somewhere in the world, this kind of thing is happening to an animal every few seconds on average.”
Alternatives to animal testing include using their cells or tissues for “in vitro” studies, or replicating animals’ reactions through computer programmes.