The RSPCA has launched a campaign so it can help more animals in need of pet medication in a new animal centre and hospital in Birmingham.
It is asking people to give up something they love for Lent to help raise money for its Leaps and Bounds Appeal.
The charity is looking for people to donate a small amount every day that they succeed in giving up their guilty pleasures – such as chocolate, their favourite tipple or just taking the lift.
Lent lasts for 40 days. It begins on February 22nd and lasts until April 7th.
The RSPCA launched its Leaps and Bounds appeal last October. It aims to raise £3 million in one year to build the country’s first flagship RSPCA animal rescue centre and hospital.
This centre will have specialist facilities for the animals it rescues and it will replace the current hospital at Barnes, which is struggling to meet the demands of the high numbers of animals that come through its doors.