Pet meds were used to help a dog who had a very painful injury after falling 25ft off a landmark in Tynemouth.
Jazz, a Border Collie, was playing with his owner when he fell from the Collingwood Monument and landed on his crown jewels.
The dog made it home with his tail between his legs but then owner Michael Sinton noticed blood on the floor.
Jazz was taken to the PDSA's PetAid hospital in Newcastle where he was treated for his injuries.
Tanya Palmer, PDSA Senior Veterinary Surgeon, said: "The blood was coming from Jazz’s penis, which was bruised and inflamed.
"He was given pain killers and antibiotics to fight off any infection and fortunately he wasn’t too badly injured and has gone on to make a full recovery."
Mr Sinton said that he winced when he found out the nature of his injury. He added that he always keeps Jazz on a lead now unless he is certain he will be safe.