The world's most expensive dog was recently bought in China and pet owners across the globe will not be surprised to hear that his dog food matches his hefty price tag.
A Red Tibetan Mastiff puppy was sold in China for ten million yuan (£945,000) by breeder Lu Liang.
The pup, named Big Splash, is 11-months-old and weighs more than 180lbs. He is fed on chicken and beef that has been spiced with Chinese delicacies, such as sea cucumber and abalone.
According to the Daily Telegraph, Mr Lu said: "He is a perfect specimen. He has excellent genes and will be a good breeding dog. When I started in this business, ten years ago, I never thought we would see such a price."
"The buyer told me he thought he was a good investment. As a male dog, he can be hired out to other breeders for as much as 100,000 yuan a shot."
However, Mr Lu added that he could tell that the buyer loved Big Splash as well, or else he would not have sold him.
Red Tibetan Mastiffs have become a popular status symbol among China's rich recently as they are believed to be a pure Chinese breed that is rarely found outside of Tibet.