A lucky pooch from Tynemouth will no doubt be pleased to be eating dog food after he had to be rescued by lifeboat services.
Oscar paddled out over 300 yards into the mouth of the River Tyne, near North Shields chasing a ball.
His owners became concerned and called out the Tynemouth Royal National Lifeboat Institution (RNLI) volunteer lifeboat.
They arrived to find Oscar still chasing the ball away from the shore.
Adrian Don, from the rescue service, said: "His owners thought that he'd just fetch it back as usual.
"But he just kept on nudging it with his nose, further and further out.
"It's likely that he would eventually have become too tired to make it back to shore."
Mr Don added that after he had been rescued, Oscar seemed oblivious to what all the fuss was about.
However, he also noted that this incident highlights a serious point, in that the owners did the right thing by calling them out instead of entering the water themselves.