A couple from Lancaster are planning to bring a number of rescued Bichon Frises to Crufts this year to raise awareness of the breed.
Melvin and Pat Parrington are planning on telling people about the Northern & Midland Bichon Frise Club Rescue, which they are rescue co-ordinators for.
The breed has become more popular over that last few years and last year there were 2,200 puppies registered by the Kennel Club.
Ms Parrington said: "Unfortunately this has meant a rise in the number of dogs needing our help, with inability to cope or a change of circumstances being the main reasons."
She added that they are "delighted" to be on the Kennel Club Breed Rescue stand so they can make people aware that if they want a pedigree dog, they do not necessarily have to get a puppy.
Mr and Mrs Parrington have had dogs of this breed for around 25 years. Over the last eight years, around 130 Bichon Frises have been helped by the club they now run.