Could DogTV come to the UK?

Thursday, 19th April 2012

A TV channel designed for dogs that spend a large part of their day at home alone could come to the UK if it is a success in the US.

In February this year, DogTV was launched on local networks in California and now it is heading for national channels across the US.

The advertising-free channel is aimed at stay-at home dogs whose owners fret about the anxiety caused by separation and the trouble their pets can get up to home alone.

It "offers a promise to our beloved best friends that they should never again feel alone," with the majority of the content being tailored to dogs with sounds, camera angles and colours that are appealing to canines.

The stars of the shows are dogs themselves as canines respond well to seeing other animals being active.

More than 60 per cent of US pet owners follow the advice of the Humane Society to keep a TV or radio on in the house when they leave their dog alone.

This is not the first time that TV has been tailored to dogs, as a dog food brand created an advert containing sounds that only canines can hear late last year.