With the current economic doom and gloom most of us will have had to cut back where we can, whether that means cancelling our annual holiday, making fewer trips in the car or putting off making home renovations.

And, rather worryingly, it seems that many of our pets may not have been spared the impact of the recession either.

A recent survey by Monster Pet Supplies has revealed that many pet owners are struggling to cope with daily pet care costs, with 34 per cent admitting that they find it hard to fund even the essentials, including dog and cat food.

As a result these owners confessed to reducing the amount they feed their four-legged friends or feeding them less often, meaning that many pets in the UK could be missing out on vital nutrition.

However, if you are rather cash-strapped and struggling to surmount the costs of pet care, don't let your pooch or moggie suffer, as with a bit of careful planning it's possible to cut back without compromising your animal's diet.

The first step is to shop around to make sure that you are getting the best deal for the products you are purchasing.

"What is also interesting is the number of people who have switched pet food brands because they can no longer afford their pet's favourite," says Sarah Gould, product manager of Monster Pet Supplies.

Many owners are now turning to the raw meat diet for a healthy way to feed their cats and dogs. The simplest and most efficient way to switch your pet's diet is to is buy frozen pet food, which can be bought online, although you should always check with your vet before feeding your animal anything new.

It may also help to buy in bulk and take advantage of multi-buy offers, which will not only help you save pounds but will also give you the peace of mind that your cupboards are well-stocked.

Written by: Hannah