VioVet has reached the national finals of the 2016 British Equestrian Trade Association (BETA) Business Awards.

It is shortlisted for the SEIB Retailer of the Year Award (Mail Order/Internet Retailer category), which will be presented during the BETA Gala Dinner, at the National Motorcycle Museum, near Birmingham, on Sunday 24 January.

VioVet, which specialises in the retail of pet medication, food and supplies, was founded in 2006 and was acquired by Pethealth Inc in April 2015.

“We’re delighted to have reached the finals of such a prestigious award, particularly as we were nominated by our customers,” said Steven of VioVet. “In the best traditions of a specialist retailer, we always endeavour to offer a personal yet professional service – and it’s satisfying to know that our efforts have been rewarded.”

As part of the final judging, VioVet’s trade suppliers have been asked to add their votes to those of customers. BETA is also conducting a series of mystery shops and incognito telephone calls to the shortlisted candidates.

“There were more than 1,000 nominations for the SEIB Retailer of the Year Award, so many congratulations go to VioVet for reaching the finals,” said BETA executive director Claire Williams. “BETA encourages the highest standards in equestrian retailing, enabling horse owners and riders to shop with confidence where they see the BETA sign.”

More than 150 tack shops and feed merchants across the UK are entitled to display the BETA logo, indicating their retail membership of the trade association and that they are properly run businesses offering reliable advice.

BETA also runs courses to train retailers in the fitting of riding hats and body protectors, and to enhance their equestrian product knowledge – information that is available to horse owners and riders who shop with them.

For more information, telephone BETA on 01937 587062, email [email protected] or visit


Contact Laura Clegg, [email protected], or Claire Williams, BETA executive director and secretary, telephone 01937 587062 or email [email protected].

Contact VioVet on 01582 842096.


Written by: Hannah