People who are considering buying a new pet should always ask where the mother is before completing a purchase, as part of a campaign to curb the farming of dogs and cats.

This is according to PupAid, which claims it is important to see the kitty or the pub interacting with their parents if at all possible for health reasons, as well as to end the supply and demand of farmed moggies and pooches.

The term 'farming' refers to the practice of breeding a great many new-born cats or dogs in one place before selling them onto unsuspecting pet owners at a huge profit.

As a result, pups and kittens are often removed from their parents too early and thus develop behavioural problems and ineffective immune systems, leading to costly vet bills and shorter life spans.

Because of this, it is important that potential owners carry out their research before purchasing a pet, and always ask to see the parents if taking home a kitten or a puppy.

This is the primary message of PupAid's new campaign, entitled 'Where's Mum?' and led by celebrity TV vet Marc Abraham.

"Always ask 'Where’s Mum?' and see pup or kitten interacting with [its] mother, or rescue a pet from your local rescue centre, thus hopefully ending the demand and supply of farmed puppies and kittens," Mr Abraham told the West Sussex Gazette.

The campaign has also seen support from a number of other TV superstars, including Lydia and Debbie from The Only Way Is Essex.

PubAid warns that, while it's never been easier for animal enthusiasts to get their hands on a new puppy or kitten, owners can end up with unwell and diseased puppies bred in a poor environment unless they are careful.

While it's tempting to take such a poor creature home and give it a nice bowl of premium dog food, the campaign warns that such an act is only fuelling demand for farmers in the future.

Written by: Hannah