UK Registered Veterinary Retailer

PRO PLAN 7+ Optiage Senior Medium and Large Dry Dog Food Chicken

PRO PLAN 7+ Optiage Senior Medium and Large Dry Dog Food Chicken
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  • Dry » 3kg Bag £15.49
  • Dry » 14kg Bag £40.99

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When your dog reaches full maturity, their body undergoes progressive age related changes. So why not help keep him enjoying life for longer. Developed by our vets and nutritionists, PURINA® PRO PLAN® with OPTIAGE keeps your dog's mind active and alert for longer.

Through our exclusive, patented* blend of nutrients, OPTIAGE is proven to enhance brain function and helps increase activity levels, liveliness and interest in playtime so you can keep living an amazing life together.

* patent pending.


  • Helps supports healthy ageing thanks to nutrition adapted to senior dogs
  • A combination of key nutrients that helps to support healthy joints for your senior dog's active lifestyle.
  • Proven to enhance brain function for more active years through our exclusive blend of nutrients
  • Specially formulated for dental care
  • Contains high quality pieces of chicken


Dehydrated Poultry Protein, Wheat, Maize, Chicken (14%), Gluten, Soya Meal, Vegetable Oil Fractions, Rice (4%), Dried Beet Pulp, Minerals, Maize Grits, Animal Fat, Digest, Fish Oil.


Analytical Constituents
Protein: 29.0%
Fat content: 15.0%
Crude ash: 7.5%
Crude fibres: 2.0%
Nutritional Additives IU/kg:
Vit. A: 20 000
Vit. D3: 650
Vit. E: 650
Vit. C: 165
Ferrous sulphate monohydrate: 285
Calcium iodate anhydrous: 3.7
Cupric sulphate pentahydrate: 57
Manganous sulphate monohydrate: 135
Zinc sulphate monohydrate: 480
Sodium selenite: 0.33
With antioxidants

Feeding guidelines

See table for recommended daily feeding amounts. These amounts are guidelines only. To help keep your dog in an ideal body condition, adjust according to your dog's activity level, physical condition and individual needs. Clean, fresh water should be available at all times. To monitor your dog's health, consult a veterinary surgeon regularly.

Weight (kg) Up to 1 hour activity 1 - 3 hours activity
10-25 160-290 180-335
25-35 290-365 335-420
35-45 365-430 420-495
45-70 430-580 495-670

Need help or advice? Contact us:

  • Landline: 01582 842096
  • Mon - Fri: 8:30am - 5:00pm
  • Sat: 9:00am - 1:00pm (Collections only)
  • Email: [email protected]

All prices include VAT where applicable.

Delivery Information

Reviews (53)

Summary of Reviews for PRO PLAN 7+ Optiage Senior Medium and Large Dry Dog Food Chicken

Overall 5
Value For Money
Nutritional Value
Pet's Opinion
52 out of 53 (98%) customers would recommend this product.
5 stars (40 reviews)
4 stars (12 reviews)
3 stars (0 reviews)
2 stars (0 reviews)
1 stars (1 reviews)

Only verified purchasers of this product can leave a review.

55 Quality dog feed
Verified Purchase

By Chris Ryalls on 28 October 2018

Our dogs seem to love this product...have more energy and look well.

Customer recommends this product

55 Amazing

By Natalie Jerred on 30 July 2018

Wonderful dog food that does exactly as it says on the bag, not just highly delicious for my ageing pooch ( he woofed it down, so I guess it was nice, I didn't try it myself) but it's improved his alertness, his coat and in general he seems a much happier, brighter dog, not the ole silver fox he was turning into.

Customer recommends this product

55 Purina Pro Plan Medium & Large Adult 7+

By Kerry Cullingworth on 30 July 2018

Definitely recommend optiage 7+ senior dog food.The dogs really enjoy and love there meals.Will be buying this product.

Customer recommends this product

55 Tanks Approval

By Corrina Gotdon on 29 July 2018

I got a chance to try Pro Plan Optiage and honestly our tank loves it and he’s so much more happier since the change over and to add to that the change over was so easy and did not upset his tummy unlike other brands we have tried in the past.
I have noticed his nose is wetter, coat more shiny and soft and he’s definitely a happier doggie.
Tank loves Pro Plan and dose not fail to leave a empty bowl and a wagging tail after ever meal.
I would definitely recommend trying Pro Plan if your thinking of making a change as this dog food gets Tanks Five Star Approval.

Customer recommends this product

55 Pleasantly surprised

By Levi Way on 22 July 2018

8 year old staffie Ringo has been trying Purina Pro plan with optitage for about a month now. I wasn't convinced upon starting this that there would be much of a change in him physically or mentally- just another marketing hype. As the month went on I was pleasantly surprised. He was excited when he could hear the bowl coming and every meal was finished pretty quickly. Living in a second floor flat,stairs can slow him down at times. He seems to be taking them in his stride not being so stiff and still being energetic once reaching the top. He has always been playful,just seems lately he has had that "little extra" about him. This has definitely been a him and will be continuing this food for future use,being something that isn't going to be braking the bank either. Big thumbs up all round.

Customer recommends this product

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Q & A

Below are some recent questions we've received regarding PRO PLAN 7+ Optiage Senior Medium and Large Dry Dog Food Chicken, including answers from our team.

3 September 2018 at 8:09pm

Quantities of food


How much purina proplan 7yr+ food should a 23 kg dog eat in a day.

  • Website Content Developer

Hi Cathy,

Thanks for your enquiry.

The feeding guideline can be found on the product page and is copied here:

Weight (kg) Up to 1 hour activity 1 - 3 hours activity
10-25 160-290 180-335
25-35 290-365 335-420
35-45 365-430 420-495
45-70 430-580 495-670

Hope this helps.