UK Registered Veterinary Retailer

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The Purina® PRO PLAN® range is based on OPTINUTRITION, with different products offering different targeted benefits to suit your dog. Every dog has different nutritional requirements and their needs will change at different times in their life. Purina® PRO PLAN® OPTINUTRITION is our most advanced and efficient combination of nutrients which has been developed using cutting-edge science and it is expertly applied to your dog’s nutrition.

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VetMedsDirect has been working alongside VioVet to bring you a wider range of products, including prescription medications. VetMedsDirect has been owned and run by VioVet since 2015, and has been operating since then from the same premises in Luton, Bedfordshire.

VetMedsDirect has now been fully merged with VioVet. If you had an account with VetMedsDirect you can securely login with your same details on the VioVet website and there will be no delay or disruption to the supply of your pet products.

Thank you for being a VetMedsDirect customer, we are confident that you will be just as satisfied with what VioVet can offer you and your pets!

If you'd like more information about the company merge, you can read more on our blog.