PRO PLAN Optistart Medium Puppy Dry Dog Food Chicken

PRO PLAN Optistart Medium Puppy Dry Dog Food Chicken
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  • 3kg £16.55
  • 12kg £43.99

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PURINA® PRO PLAN® DOG Medium Puppy with OPTISTART® is designed for medium-sized puppies, but it is also suitable for gestating or lactating mothers. It contains all the nutrients puppies need to help them grow into a healthy, happy adult.Rich in chicken and specially formulated by PURINA® expert vets and nutritionists, this dry puppy food provides complete nutrition at every meal. Our recipe contains OPTISTART®, which helps support their natural defences with a blend of essential nutrients. This complete dry puppy food has been specially formulated for dental care; it also helps support long-term health, joint health, and enables puppies' developing immune systems to react efficiently.PURINA® PRO PLAN® DOG Medium Puppy with OPTISTART® also contains colostrum, found in mother's first milk. Made with high quality chicken, this complete puppy food will help support them all the way to adulthood.


  • Enables puppies' developing immune system to react efficiently
  • A combination of key nutrients that helps to support healthy joints for your puppy's active lifestyle
  • Specially formulated for dental care
  • Specific ingredient for strong natural defences and long term health
  • Contains high quality pieces of chicken


Chicken (18%), Wheat, Dehydrated Poultry Protein, Gluten, Animal Fat, Soya Meal, Rice (7%), Maize, Digest, Dried Beet Pulp, Minerals, Fish Oil, Dried Colostrum (0.1%)


Protein: 30.0%
Fat content: 19.0%
Crude ash: 7.5%
Crude fibres: 2.0%
Nutritional Additives IU/kg:
Vit. A: 29 000
Vit. D3: 940
Vit. E: 200
Vit. C: 120
Ferrous sulphate monohydrate: 254
Calcium iodate anhydrous: 3.3
Cupric sulphate pentahydrate: 51
Manganous sulphate monohydrate: 121
Zinc sulphate monohydrate: 430
Sodium selenite: 0.32
With antioxidants

Feeding guidelines

The following table shows the daily feeding recommendation (grams per day).

Adult Puppy Age (months)
(kg) 1.5-3 4-5 6-8 9-11 12-24

1 50-55 60 60-Adult Adult Adult

5 60-90 85-75 75 75-Adult Adult

10 80-120 125-140 145 150 Adult

15 85-145 160-180 200-220 220 Adult

20 90-155 170-190 220-240 240-245 Adult

25 100-195 225-245 300-355 355-365 Adult

35 110-215 260-310 365-480 490-510 520-Adult

45 125-245 280-355 405-580 600-635 645-Adult

60 145-345 400-520 600-765 795-845 845-855

70 165-410 445-615 665-930 975-1020 985-951

Feeding Guide: Pregnancy & lactation: please see the Purina PRO PLAN® web site or ask your veterinary surgeon for more details.
Weaning and growth: During weaning from 3 to 6 weeks of age offer moistened PURINA® PRO PLAN® Puppy 3 to 4 times per day. After weaning, feed according to the recommendation table. From 3 months gradually reduce the amount of added water. For healthy development ensure your puppy maintains a lean body condition during growth. Adjust the daily amounts up or down according to your puppy's activity level, physical condition and individual needs. Clean, fresh drinking water should always be available. To monitor your dog's health, consult a veterinary surgeon regularly.

All PRO PLAN® products are formulated to make the most of high-quality ingredients, delivering efficient nutrient absorption and targeted benefits at every stage of life. In fact, we are so sure your pet will love it, that we are offering the chance to try PRO PLAN® risk free, with 100% money back guarantee*.

Terms and conditions apply, see for more details.

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All prices include VAT where applicable.

Reviews (29)

Summary of Reviews for PRO PLAN Optistart Medium Puppy Dry Dog Food Chicken

Overall 5
Value For Money
Nutritional Value
Pet's Opinion
29 out of 29 (100%) customers would recommend this product.
5 stars (25 reviews)
4 stars (4 reviews)
3 stars (0 reviews)
2 stars (0 reviews)
1 stars (0 reviews)

Only verified purchasers of this product can leave a review.

Verified Purchase

By on 25 May 2022

Kelo says its good.

Customer recommends this product

55 Pro Plan Optistart Medium Puppy Dry Dog Food Chicken
Verified Purchase

By on 14 March 2022

My puppy is 7 1/2 months old and I was recommended this food by the breeder. He is still very content with this.

Customer recommends this product

55 Optistart medium puppy dry food
Verified Purchase

By on 30 January 2022

Been using this for my puppy from 6 weeks old he is now 6 month a d thriving on it so great product

Customer recommends this product

55 Pro Plan Optistart
Verified Purchase

By on 19 December 2021

Never used this before but very pleased with it. Currently giving a small amount per day to my in-whelp bitch as recommended by the owners of the stud dog.

Customer recommends this product

55 Puppy loves it.
Verified Purchase

By on 3 September 2021

The breeder started our Lab puppy on this feed and we have continued it as recommended. She is thriving and has a lovely glossy coat.

Customer recommends this product

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Q & A

Below are some recent questions we've received regarding PRO PLAN Optistart Medium Puppy Dry Dog Food Chicken, including answers from our team.

8 April 2022 at 9:44pm

11 month basett puppy


Would this food be good for my 11 month basett puppy nutritionally and how long should he stay on it before putting him on adult food thankyou

  • VioVet Staff

Yes this food is suitable for your pup. It is advised to switch onto an adult diet when your pet is fully grown, at around 12 to 24 months of age dependant on the breed. I would expect a Basset Hound to be fully grown at around 16 months of age.

17 August 2020 at 6:50pm

When to change from PRO PLAN Puppy


"Tess" is a beautiful yellow labrador bitch and in great condition due to PRO PLAN with the odd spoonful of tripe as advised by my breeder. When should I move her from the puppy food and what should the next diet be? Thank you!

  • VioVet Staff

Great to hear Tess is doing so well! You should switch to an adult dog food when your puppy is anywhere from 18 months to 24 months old. Large or giant breed puppies take a little longer to reach maturity, and many of them are still growing until they turn two years old. If Tess is a particularly large build labrador then I would wait the full 24 months.

2 July 2020 at 8:41pm

When do move from puppy food

Tracy Lord

  • VioVet customer since 2019
  • From: Essex, United Kingdom

My cockapoo is 10 months old when do I stop feeding her this puppy food and move onto something else?

  • VioVet Staff

You should switch to an adult dog food when your puppy is anywhere from 18 months to 24 months old.
Large or giant breed puppies take a little longer to reach maturity, and
many of them are still growing until they turn two years old.

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