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PRO PLAN Optistart Medium Puppy Dry Dog Food Chicken

PRO PLAN Optistart Medium Puppy Dry Dog Food Chicken PRO PLAN Optistart Medium Puppy Dry Dog Food Chicken PRO PLAN Optistart Medium Puppy Dry Dog Food Chicken
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3kg 3kg 3kg
12kg 12kg 12kg

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  • Special Offer 3kg £10.87
  • Special Offer 12kg £33.49

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PURINA® PRO PLAN® DOG Medium Puppy with OPTISTART® is designed for medium-sized puppies, but it is also suitable for gestating or lactating mothers. It contains all the nutrients puppies need to help them grow into a healthy, happy adult.Rich in chicken and specially formulated by PURINA® expert vets and nutritionists, this dry puppy food provides complete nutrition at every meal. Our recipe contains OPTISTART®, which helps support their natural defences with a blend of essential nutrients. This complete dry puppy food has been specially formulated for dental care; it also helps support long-term health, joint health, and enables puppies' developing immune systems to react efficiently.PURINA® PRO PLAN® DOG Medium Puppy with OPTISTART® also contains colostrum, found in mother's first milk. Made with high quality chicken, this complete puppy food will help support them all the way to adulthood.


  • Enables puppies' developing immune system to react efficiently
  • A combination of key nutrients that helps to support healthy joints for your puppy's active lifestyle
  • Specially formulated for dental care
  • Specific ingredient for strong natural defences and long term health
  • Contains high quality pieces of chicken


Chicken (18%), Wheat, Dehydrated Poultry Protein, Gluten, Animal Fat, Soya Meal, Rice (7%), Maize, Digest, Dried Beet Pulp, Minerals, Fish Oil, Dried Colostrum (0.1%)


Protein: 30.0%
Fat content: 19.0%
Crude ash: 7.5%
Crude fibres: 2.0%
Nutritional Additives IU/kg:
Vit. A: 29 000
Vit. D3: 940
Vit. E: 200
Vit. C: 120
Ferrous sulphate monohydrate: 254
Calcium iodate anhydrous: 3.3
Cupric sulphate pentahydrate: 51
Manganous sulphate monohydrate: 121
Zinc sulphate monohydrate: 430
Sodium selenite: 0.32
With antioxidants

Feeding guidelines

The following table shows the daily feeding recommendation (grams per day).

Adult Puppy Age (months)
(kg) 1.5-3 4-5 6-8 9-11 12-24

1 50-55 60 60-Adult Adult Adult

5 60-90 85-75 75 75-Adult Adult

10 80-120 125-140 145 150 Adult

15 85-145 160-180 200-220 220 Adult

20 90-155 170-190 220-240 240-245 Adult

25 100-195 225-245 300-355 355-365 Adult

35 110-215 260-310 365-480 490-510 520-Adult

45 125-245 280-355 405-580 600-635 645-Adult

60 145-345 400-520 600-765 795-845 845-855

70 165-410 445-615 665-930 975-1020 985-951

Feeding Guide: Pregnancy & lactation: please see the Purina PRO PLAN® web site or ask your veterinary surgeon for more details.
Weaning and growth: During weaning from 3 to 6 weeks of age offer moistened PURINA® PRO PLAN® Puppy 3 to 4 times per day. After weaning, feed according to the recommendation table. From 3 months gradually reduce the amount of added water. For healthy development ensure your puppy maintains a lean body condition during growth. Adjust the daily amounts up or down according to your puppy's activity level, physical condition and individual needs. Clean, fresh drinking water should always be available. To monitor your dog's health, consult a veterinary surgeon regularly.

Need help or advice? Contact us:

  • Landline: 01582 842096
  • Mon - Fri: 8:00am - 6:00pm
  • Sat: 9:00am - 1:00pm
  • Email: [email protected]

All prices include VAT where applicable.

Reviews (19)

Summary of Reviews for PRO PLAN Optistart Medium Puppy Dry Dog Food Chicken

Overall 5
Value For Money
Nutritional Value
Pet's Opinion
19 out of 19 (100%) customers would recommend this product.
5 stars (16 reviews)
4 stars (3 reviews)
3 stars (0 reviews)
2 stars (0 reviews)
1 stars (0 reviews)

Only verified purchasers of this product can leave a review.

55 Excellent
Verified Purchase

By on 29 July 2020

A very good product, my puppies love it,
I will buy again.

Customer recommends this product

45 Puppy starter food
Verified Purchase

By on 26 April 2020

Puppy loves this product so I am happy

Customer recommends this product

55 Dog loves it!

By on 5 June 2018

Great food. my french bulldog loves this, its gone as soon as i put it down he loves the taste and doesn't smell bad at all! would definitley recommend.

Customer recommends this product

45 Tasty food

By on 21 May 2018

My dog much prefers this over her original brand. Tasty good sized kibble and seems very tasty.

Customer recommends this product

55 Our collie puppy loves this

By on 8 May 2018

Our collie puppy loves this food, she would sit and eat it all day if we let her. Other food we have tried would sit in the bowl for ages. It smells nice and the pieces are a perfect size for her.

Customer recommends this product

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Q & A

Below are some recent questions we've received regarding PRO PLAN Optistart Medium Puppy Dry Dog Food Chicken, including answers from our team.

2 July 2020 at 8:41pm

When do move from puppy food

Tracy Lord

  • VioVet customer since 2019
  • From: Essex, United Kingdom

My cockapoo is 10 months old when do I stop feeding her this puppy food and move onto something else?

  • VioVet Staff

You should switch to an adult dog food when your puppy is anywhere from 18 months to 24 months old.
Large or giant breed puppies take a little longer to reach maturity, and
many of them are still growing until they turn two years old.

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