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PRO PLAN Optistart Medium Puppy Dog Food Chicken

PRO PLAN Optistart Medium Puppy Dog Food Chicken PRO PLAN Optistart Medium Puppy Dog Food Chicken PRO PLAN Optistart Medium Puppy Dog Food Chicken
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Dry » 3kg Bag Dry » 3kg Bag Dry » 3kg Bag
Dry » 12kg Bag Dry » 12kg Bag Dry » 12kg Bag

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  • Dry » 3kg Bag £14.50
  • Limited Stock Dry » 12kg Bag £34.49

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PURINA® PRO PLAN® DOG Medium Puppy with OPTISTART® is designed for medium-sized puppies, but it is also suitable for gestating or lactating mothers. It contains all the nutrients puppies need to help them grow into a healthy, happy adult.Rich in chicken and specially formulated by PURINA® expert vets and nutritionists, this dry puppy food provides complete nutrition at every meal. Our recipe contains OPTISTART®, which helps support their natural defences with a blend of essential nutrients. This complete dry puppy food has been specially formulated for dental care; it also helps support long-term health, joint health, and enables puppies' developing immune systems to react efficiently.PURINA® PRO PLAN® DOG Medium Puppy with OPTISTART® also contains colostrum, found in mother's first milk. Made with high quality chicken, this complete puppy food will help support them all the way to adulthood.


  • Enables puppies' developing immune system to react efficiently
  • A combination of key nutrients that helps to support healthy joints for your puppy's active lifestyle
  • Specially formulated for dental care
  • Specific ingredient for strong natural defences and long term health
  • Contains high quality pieces of chicken


Chicken (18%), Wheat, Dehydrated Poultry Protein, Gluten, Animal Fat, Soya Meal, Rice (7%), Maize, Digest, Dried Beet Pulp, Minerals, Fish Oil, Dried Colostrum (0.1%)


Protein: 30.0%
Fat content: 19.0%
Crude ash: 7.5%
Crude fibres: 2.0%
Nutritional Additives IU/kg:
Vit. A: 29 000
Vit. D3: 940
Vit. E: 200
Vit. C: 120
Ferrous sulphate monohydrate: 254
Calcium iodate anhydrous: 3.3
Cupric sulphate pentahydrate: 51
Manganous sulphate monohydrate: 121
Zinc sulphate monohydrate: 430
Sodium selenite: 0.32
With antioxidants

Feeding guidelines

The following table shows the daily feeding recommendation (grams per day).

Adult Puppy Age (months)
(kg) 1.5-3 4-5 6-8 9-11 12-24

1 50-55 60 60-Adult Adult Adult

5 60-90 85-75 75 75-Adult Adult

10 80-120 125-140 145 150 Adult

15 85-145 160-180 200-220 220 Adult

20 90-155 170-190 220-240 240-245 Adult

25 100-195 225-245 300-355 355-365 Adult

35 110-215 260-310 365-480 490-510 520-Adult

45 125-245 280-355 405-580 600-635 645-Adult

60 145-345 400-520 600-765 795-845 845-855

70 165-410 445-615 665-930 975-1020 985-951

Feeding Guide: Pregnancy & lactation: please see the Purina PRO PLAN® web site or ask your veterinary surgeon for more details.
Weaning and growth: During weaning from 3 to 6 weeks of age offer moistened PURINA® PRO PLAN® Puppy 3 to 4 times per day. After weaning, feed according to the recommendation table. From 3 months gradually reduce the amount of added water. For healthy development ensure your puppy maintains a lean body condition during growth. Adjust the daily amounts up or down according to your puppy's activity level, physical condition and individual needs. Clean, fresh drinking water should always be available. To monitor your dog's health, consult a veterinary surgeon regularly.

Need help or advice? Contact us:

  • Landline: 01582 842096
  • Mon - Fri: 8:30am - 5:00pm
  • Sat: 9:00am - 1:00pm
  • Email: [email protected]

All prices include VAT where applicable.

Delivery Information

Reviews (17)

Summary of Reviews for PRO PLAN Optistart Medium Puppy Dog Food Chicken

Overall 5
Value For Money
Nutritional Value
Pet's Opinion
17 out of 17 (100%) customers would recommend this product.
5 stars (15 reviews)
4 stars (2 reviews)
3 stars (0 reviews)
2 stars (0 reviews)
1 stars (0 reviews)

Only verified purchasers of this product can leave a review.

55 Dog loves it!

By on 5 June 2018

Great food. my french bulldog loves this, its gone as soon as i put it down he loves the taste and doesn't smell bad at all! would definitley recommend.

Customer recommends this product

45 Tasty food

By on 21 May 2018

My dog much prefers this over her original brand. Tasty good sized kibble and seems very tasty.

Customer recommends this product

55 Our collie puppy loves this

By on 8 May 2018

Our collie puppy loves this food, she would sit and eat it all day if we let her. Other food we have tried would sit in the bowl for ages. It smells nice and the pieces are a perfect size for her.

Customer recommends this product

55 Great Product

By on 8 May 2018

I received this product through #insidersuk for my 4 month old Rottweiler puppy. It's safe to say he absolutely loved this product! It filled him up but what with him being a greedy little so and so he was always happy when it came back round to dinner time! 10/10

Customer recommends this product

45 Gone in 60 seconds

By on 8 May 2018

I was feeding our 17 week old Border Collie a cheap dry puppy food for a while then tries this Pro Plan. Ollie originally grazed with his food, just eating it when he happened to wall past his bowl and his stools were always soft or runny. We thought it was because of his age but within a couple of days of switching, he had normal hard stool (made life easier for cleanup!!). The first bowlful I put down for him was gone in under 30 seconds and every time after so we've had to buy a slow feeder for him! I do think it's quite expensive at roughly £3/kg depending on where you buy it and it isn't something you can buy from the local supermarket but in terms of quality, it is spot on.
I'm only giving this 4 stars however, not because of the quality but because of the packaging.
It has a nifty side handle so you can pour the food out but the precut strip is useless. It has a resealable section which would be fab, if it actually sealed the entire bag but instead leaves a good inch open and the instructions are a little on the contradictory side. For a 10kg dog of 4-5months, it states 125-140g. Great. Except that is 1 little bowlful. It doesn't then tell you whether that's the amount per feed or for the whole day so we've had to guess. I think so long as Purina sort out the feeding guide and the sealing issue, it's a top top food.

Customer recommends this product

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