PRO PLAN Healthy Start <1 Chicken Kitten Food

PRO PLAN Healthy Start
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  • 1.5kg £17.99
  • 3kg £18.71

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£17.99 to £18.71


PLEASE NOTE: PRO PLAN® has recently renamed this product from OPTISTART® Junior to OPTISTART® Kitten. Please be assured it contains the same delicious formula for your growing cat's needs.

A complete dry food scientifically formulated for kittens. The diet contains all the nutrients your kitten needs to grow into healthy adulthood. It is suitable for all kittens, from the age of 1 to 12 months.

The formula has been expertly balanced to provide nutritional support for your kitten's first year of life. High in protein for healthy growth, the diet contains OPTISTART®, an ingredient blend that includes colostrum - a special nutrient from mother's first milk that's rich in antibodies and supports a strong immune system.

  • Complete and balanced dry food tailored for junior/kitten from 6 week to 12 months to help the growth and development during the first year of their life.
  • Contains OPTISTART, an ingredient blend based on vitamin C & D, DHA and colostrum to help support natural defences.
  • High protein levels help support healthy growth of bones and muscles.
  • DHA helps support healthy vision and brain development.

Key Benefits

Contains OPTISTART® for stronger natural defences, Supports healthy bones and muscles growth, Helps support healthy vision and brain development thanks to DHA, High quality Chicken â„–1 ingredient in the composition, Suitable for neutered kittens

Product Information

If you are switching your cat to PRO PLAN® from another food (even a complete dry food that seems quite similar) you will need to phase the 'old' food out over a period of 10 days, whilst introducing PRO PLAN® in increasing amounts. Don't forget to provide fresh water at all times. PRO PLAN® is a complete and balanced cat food which provides excellent nutrition with scientifically PROVEN benefits for cats. We understand that your cat is precious and feeding her the right diet is an important part of taking care of her. Because her needs will change throughout her life, PRO PLAN® provides a range of excellent nutrition at each life-stage: kitten, adult and senior.

Recommended for

Kittens aged 6 weeks to 1 year
Pregnant & nursing cats


Chicken (20%), Dehydrated Poultry Protein, Rice, Wheat Gluten Meal, Animal Fat, Maize, Maize Gluten Meal, Pea Protein Concentrate, Maize Starch, Dried Egg, Minerals, Digest, Yeasts, Fish Oil, Colostrum (0.1%).


Typical Values Analytical Constituents:
Protein: 40%
Fat content: 20%
Crude ash: 7.5%
Crude fibres: 1.0%
DHA: 0.05%
Nutritional Additives: IU/kg:
Vit A: 36 000
Vit D3: 1 200
Vit E: 670
Vit C: 140
Ferrous sulphate monohydrate: (F: 87)
Calcium iodate anhydrous: (I: 2.2)
Cupric sulphate pentahydrate: (Cu: 13)
Manganous sulphate monohydrate: (Mn: 41)
Zinc sulphate monohydrate: (Zn: 130)
Sodium selenite: (Se: 0.12)


Feeding Guide: See table. Pro Plan® Original Kitten should be introduced at 3 to 4 weeks of age. Product should be mixed with water to make eating easier. Increase the quantity as the kitten starts to eat more and reduce the quantity of water added when kitten is able to eat the food alone. Clean, fresh drinking water should always be available. Serve 2-3 daily meals or ad libitum. For pregnancy feed a minimum of 90 g/day, for lactation feed a minimum of 180g/day or ad libitum. Consult your veterinarian for more information. Feeding quantities required for ideal body condition will vary, depending on age, activity, environment and neutered status.

Feeding Guide

per Day
6-12 Weeks 20-70 g
12-26 Weeks 40-95 g
26-52 Weeks 95-145 g

All PRO PLAN® products are formulated to make the most of high-quality ingredients, delivering efficient nutrient absorption and targeted benefits at every stage of life. In fact, we are so sure your pet will love it, that we are offering the chance to try PRO PLAN® risk free, with 100% money back guarantee*.

Terms and conditions apply, see for more details.

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All prices include VAT where applicable.

Reviews (2)

Summary of Reviews for PRO PLAN Healthy Start <1 Chicken Kitten Food

Overall 3
Value For Money
Nutritional Value
Pet's Opinion
1 out of 2 (50%) customers would recommend this product.
5 stars (0 reviews)
4 stars (1 reviews)
3 stars (0 reviews)
2 stars (0 reviews)
1 stars (1 reviews)

Only verified purchasers of this product can leave a review.

45 Kibbles as treats
Verified Purchase

By on 7 August 2023

I got 2 feral kittens earlier this year and the charity that took them in was giving them James Wellbeloved Kitten fish kibbles which they advised me to stick with. However, they love anything chicken flavoured, so I regularly throw a handful into rooms for them so that they have to sniff them out. A game that's proved very popular!

Customer recommends this product

15 Awful
Verified Purchase

By on 12 March 2019

This food made my kittens ill and constipated 😭😭

VioVet's response:

We're very sorry to hear this! We haven't received any other reports of this happening, but it might be worth contacting Purina directly with the batch number so they can investigate.

Customer does not recommend this product

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