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Iams ProActive Health Mature & Senior All Breeds Dog Food

  • Chicken Dry » 1kg Bag £4.55
  • Chicken Dry » 3kg Bag £12.27
  • Chicken Dry » 12kg Bag £36.42

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Iams ProActive Health Mature & Senior for all breeds is a wholesome and nutritionally tailored food for ageing dogs, helping to promote the complete health and vitality of your older pets. The diet is formulated to provide nutritional support to senior dogs with slower metabolisms aged 7 years or over, combining a hearty blend of specially adapted proteins for maintaining muscle mass, and balanced fats and calories for weight management as senior dogs are more susceptible to weight gain. The unique food combines only the highest quality ingredients to appeal to even the fussiest appetites and comprises a specially developed, easy-chew kibble for mature teeth and digestion.


  • Healthy Digestion: Tailored fibre blend including Prebiotics and beet pulp for healthy digestion
  • Strong Immune System: Antioxidant blend with Vitamin E to help the immune system of your older dog
  • Healthy Teeth: Crunchy kibbles scrub your dog's teeth with every bite, to help reduce plaque and tartar build-up that can lead to bad breath. Iams Daily Dental CareTM reduces tartar build-up by up to 55%
  • Healthy Joints: Formulated with essential nutrients to promote healthy joints
  • Strong Muscles: Helps build strong firm muscles with protein sourced from chicken
  • Strong Bones: With essential minerals to help maintain strong bones
  • Healthy Heart: Nourishes the heart with 7 essential nutrients


Dried Chicken And Turkey (25%), Maize, Wheat, Sorghum, Barley, Animal Fat, Dried Beet Pulp (2.8%), Hydrolysed Animal Proteins, Dried Whole Egg, Brewer'S Dried Yeast, Potassium Chloride, Sodium Chloride, Sodium Hexametaphosphate, Calcium Carbonate, Fructooligosaccharides (0.15%), Linseed, Glucosamine.


Protein 25.0%
Fat Content 11.0%
Omega-6 Fatty Acids 1.97%
Omega-3 Fatty Acids 0.13%
Crude Ash 7.1%
Crude Fibres 3.0%
Moisture 8.0%
Calcium 1.2%
Phosphorus 1.0%


Vitamin A (59048 Iu/Kg), Vitamin D (7027 Iu/Kg), Vitamin E (435 Mg/Kg), L-Carnitine (52 Mg/Kg), Trace Elements Contain Ferrous Sulphate Monohydrate (706 Mg/Kg), Zinc Oxide (245 Mg/Kg), Manganous Oxide (38 Mg/Kg), Manganous Sulphate Monohydrate (53 Mg/Kg), Cupric Sulphate Pentahydrate (53 Mg/Kg), Potassium Iodide (3.9 Mg/Kg), Basic Cobaltous Carbonate Monhydrate (5.6 Mg/Kg).

Feeding guidelines

These guideline amounts are a starting point and your dog may need more food depending upon age, activity and temperament. In order to reach optimal body condition, you may need to adjust food intake. This represents the total recommended volume of food per day. You should divide the total recommended feeding amount by the number of times you feed your dog per day to get the actual portion size per feeding. Remember to have clean, fresh water available for your dog at all times. When introducing Iams Dog Food, gradually mix it with your dog's current food over the course of 4 days.

Weight Weight maintenance (grams/day)
2kg 45g - 55g
5kg 85g - 95g
10kg 135g - 150g
15kg 175g - 195g
20kg 215g - 235g
30kg 280g - 310g
40kg 340g - 375g
50kg 395g - 440g
60kg 445g - 495g
80kg 540g - 600g

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All prices include VAT where applicable. *The freephone number is free from most UK landlines only, mobiles are usually charged so we'd recommend calling our landline from your mobile or internationally.

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