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Iams is based on innovation to enhance the well being of cats with highly nutritious and tasty food. The Iams nutritional difference is based on years of dedication and feeding the cat (an obligate carnivore) with lots of what they like and what they need – animal protein. Iams belief is that the right diet can do amazing things for cats, like help support immunity, help burn fat, help maintain muscle and promote healthy digestion, aid in weight loss, reduce tartar build-up, and, in some instances, even nutritionally manage the progression of disease. It's this kind of thinking that has made Iams pet nutrition leaders, and these kinds of discoveries that have shaped the whole of the pet food industry.

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