UK Registered Veterinary Retailer

Hill's Ideal Balance Puppy No Grain Chicken & Potato Dog Food

Hill's Ideal Balance Puppy No Grain Chicken & Potato Dog Food
Dry » 700g Bag
Dry » 2kg Bag
Dry » 12kg Bag

Images are for illustration purposes only. Packaging may change from time to time and images on our website may or may not be updated.

  • Dry » 700g Bag £6.74
  • Dry » 2kg Bag £13.49
  • Dry » 12kg Bag £52.64

Selection of 3 products from

£6.74 to £52.64


Hill’s Ideal Balance Puppy is specially formulated to meet the needs of puppies up to 1 year old. More than just natural ingredients, perfectly balanced nutrition, made with fresh chicken No.1, for your dog’s overall health, immunity, skin & coat and digestion. 100% Balanced. 100% Taste. Guaranteed.


  • Perfectly balanced nutrition
  • Made with finest natural ingredients
  • With fresh chicken No. 1 ingredient
  • No maize, wheat or soy
  • No added artificial colours, flavours or preservatives
  • 100% balanced nutrition, 100% taste. Guaranteed


Fresh chicken (13%), chicken meal, pea protein concentrate, animal fat, potato protein, dried chicken, dried egg, flaxseed, digest, dried beet pulp, minerals, fish oil, pea powder, apple powder, cranberry powder, carrot powder, broccoli powder, vitamins, trace elements and taurine. With a natural antioxidant (mixed tocopherols).


Average Nutritional Contents

As Fed Dry Matter kcal/100g
Beta-carotene 1.5 mg/kg 1.63 mg/kg 0.04 mg
Calcium 8 % 2.07 g
Carbohydrate (NFE) 37.78 % 41.07 % 9.79 g
Crude Fibre 1.47 % 1.6 % 0.38 g
Fat 18.41 % 20.01 % 4.77 g
Magnesium 0.74 % 0.8 % 191.01 mg
Omega-6: Omega-3 Fatty Acid Ratio 5210.63 IU/kg 5663.73 IU/kg 134.99 IU
Phosphorus 1.24 % 1.35 % 321.24 mg
Potassium 0.41 % 0.45 % 106.52 mg
Protein 27.6 % 30 % 7.15 g
Sodium 1.02 % 1.11 % 264.55 mg
Total Omega-3 fatty acids 3.41 % 3.7 % 883.42 mg
Vitamin C 1.28 % 1.39 % 331.61 mg
Vitamin C 170 mg/kg 184.78 mg/kg 4.4 mg
Vitamin D 619.09 IU/kg 672.92 IU/kg 16.04 IU
Vitamin E 0.13 % 0.14 % 33.38 mg
Vitamin E 540 mg/kg 586.96 mg/kg 13.99 mg

Metabolisable Energy

As Fed Dry Matter
kcal/100g 386 420
kJ/100g 1615 1755

Feeding guidelines

These ranges are a starting point only, because dogs' needs vary. Adjust the feeding amount to maintain optimal body weight.

When feeding for the first time, mix increasing amounts of the pet’s new food with decreasing amounts of the previous food over a 7-day period.


Ideal Balance Puppy formula should be fed from weaning until maturity at 1 year old. For weaning puppies, add warm water to the kibbles, let soak and mix into a paste. Keep reducing the amount of water added to the kibbles, until the puppy eats dry kibbles.

The daily amount required by individual puppies may vary substantially. Therefore the amount should be adjusted to maintain optimal body weight, and fed as 2-4 meals per day (the number may decrease with age).


The amount of Ideal Balance Puppy formula to feed pregnant bitches depends upon the stage of pregnancy. Often pregnancy is not recognised until the 4th or 5th week.


Lactating bitches should be fed unrestricted amounts of Ideal Balance Puppy (i.e. fed ad libitum) until weaning is completed.

Body Weight kg Weeks 1-4
Dry grams
Weeks 5-6
Dry grams
Weeks 7-9
Dry grams
Body Weight kg Weeks 1-4
Dry grams
Weeks 5-6
dry grams
Weeks 7-9
Dry grams
2.5 70 90 110
5 120 150 180
10 205 255 305
15 275 345 415
20 345 430 515
30 465 585 700
40 575 720 865
50 685 855 1025
60 780 975 1175
70 875 1095 1315

Need help or advice? Contact us:

  • Landline: 01582 842096
  • Mon - Fri: 8:30am - 5:00pm
  • Sat: 9:00am - 1:00pm (Collections only)
  • Email: [email protected]

All prices include VAT where applicable.

Delivery Information

How quickly do you deliver?

Under almost all products on our website is an Estimated dispatch time, check this for a delivery prediction specific to the item you are looking to purchase. These badges are updated live based on the stock levels we have and also those of our suppliers - so are usually very accurate, but cannot be guaranteed. In more general terms, we aim to dispatch all orders within 1 working day of receiving payment (and a prescription if required). If we cannot do so within 3 working days we will contact you by email.

What do you charge for delivery?

For UK delivery, we charge the following:

Order Total Weight Delivery
£0-£28.99 Under 2kg £2.99
2kg+ £4.99
£29-£38.99 Under 2kg Free
2kg+ £4.99
£39+ Under 2kg Free
2kg+ Free

Prices quoted are for delivery to all parts of mainland UK except certain Scottish postcodes (where the price is higher for items sent by courier. Delivery of food abroad (including Channel Islands, N. Ireland and other islands around the UK) is charged at a higher price and free delivery is not available. Temperature controlled products, such as Insulin, are also not always subject to the standard and/or free delivery options.

For full information on our delivery charges, including prices on heavy deliveries to Scotland and abroad, see our delivery information page.

We can deliver most items to all around the world, but prices do vary. The majority of light weight orders (less than 1.5kg) can be delivered for a flat rate of £10. For an accurate estimate of the delivery charge, please put the items you require in your basket and use the "Estimate Delivery" system on the shopping basket page (you only need to enter your country and postal/zip code) for a quick quote. For deliveries to the USA you may need to go to the checkout page and enter your full address to get a quote (as some services need your state in order to quote too). For more information on international deliveries, please see our delivery information page.

Delivery of aerosols

Due to restrictions aerosols can't be sent by Royal Mail. We appreciate your understanding.

Delivery of temperature controlled items

Some products, such as insulin and frozen food, need to be delivered in insulated packaging to prevent them from getting too warm (or too cold) during transit from us to you. Purchasing any of these items in your order will result in a £1.99 charge being added to the total to cover the high cost of the insulated packaging materials. You only pay the £1.99 once per order, regardless of how many temperature controlled items you purchase in that order.

How do I cancel or return an order?

Please call us as soon as possible if you need to amend or cancel an order on 01582 842096. If your order has been processed for dispatch we will be unable to cancel or amend the order. You will however be able to return your product for a full refund*.

To return an item, you must contact us by phone or email to arrange this BEFORE posting any product back to us. We will explain the process at this stage for you.

*For full details on returns, see our terms and conditions page.

Reviews (2)

Q & A

There are currently no questions for Hill's Ideal Balance Puppy No Grain Chicken & Potato Dog Food - be the first to ask one!