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Hill's Ideal Balance Mature No Grain Chicken & Potato Dog Food

Hill's Ideal Balance Mature No Grain Chicken & Potato Dog Food

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  • Dry » 2kg Bag £13.49
  • Dry » 12kg Bag £52.64

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£13.49 to £52.64


Hill’s Ideal Balance Canine Mature Adult is specially formulated to meet the needs of mature adult dogs. More than just natural ingredients, perfectly balanced nutrition, made with fresh chicken No.1, for your dog’s overall health, immunity, skin & coat and digestion. 100% Balanced. 100% Taste. Guaranteed.

Designed for senior dogs of small and medium breeds, from 7 years old.


  • Perfectly balanced nutrition
  • Made with finest natural ingredients
  • With fresh chicken No. 1 ingredient
  • No maize, wheat or soy
  • No added artificial colours, flavours or preservatives
  • 100% balanced nutrition, 100% taste. Guaranteed


Chicken, Potatoes, Yellow Peas, Pea Protein, Potato Starch, Chicken Fat, Chicken Meal, Dried Beet Pulp, Chicken Liver Flavor, Lactic Acid, Flaxseed, Iodized Salt, Choline Chloride, Potassium Chloride, Green Peas, Apples, Cranberries, vitamins (Vitamin E Supplement, L-Ascorbyl-2-Polyphosphate (source of Vitamin C), Niacin Supplement, Thiamine Mononitrate, Vitamin A Supplement, Calcium Pantothenate, Vitamin B12 Supplement, Pyridoxine Hydrochloride, Riboflavin Supplement, Biotin, Folic Acid, Vitamin D3 Supplement), Carrots, Taurine, minerals (Ferrous Sulfate, Zinc Oxide, Copper Sulfate, Manganous Oxide, Calcium Iodate, Sodium Selenite), Broccoli, Mixed Tocopherols for freshness, Natural Flavors, Beta-Carotene.).


Average Nutritional Contents

As fed Dry matter per 100kcal ME
Protein 18.4 % 20 % 5 g
Fat 14 % 15.2 % 3.8 g
Carbohydrate (NFE) 52.2 % 56.7 % 14.3 g
Fibre (crude) 1.6 % 1.8 % 0.4 g
Moisture 8 % - 2.2 g
Calcium 1 % 1.08 % 272 mg
Phosphorus 0.61 % 0.67 % 168 mg
Sodium 0.32 % 0.35 % 88 mg
Potassium 0.85 % 0.92 % 232 mg
Magnesium 0.11 % 0.12 % 30 mg
Omega-3 fatty acids 0.43 % 0.47 % 119 mg
Omega-6 fatty acids 2.92 % 3.17 % 797 mg
Vitamin A 4,879 IU/kg 5,303 IU/kg 133 IU
Vitamin D 555 IU/kg 603 IU/kg 15 IU
Vitamin E 440 mg/kg 478 mg/kg 12 mg
Vitamin C 160 mg/kg 174 mg/kg 4.4 mg
Beta-carotene 1.5 mg/kg 1.6 mg/kg 0.04 mg

Metabolisable Energy

As Fed Dry Matter
kcal/100g 366 398
kJ/100g 1531 1665

Feeding guidelines

These ranges are a starting point only, because dogs' needs vary. Adjust the feeding amount to maintain optimal body weight.

When feeding for the first time, mix increasing amounts of the pet’s new food with decreasing amounts of the previous food over a 7-day period.

Body Weight kg with Fresh Chicken and Brown Rice
Dry grams
2.5 45-60
5 75-105
7.5 100-140
10 125-175
20 210-295
30 290-400
40 360-495
50 425-585
60+ 9 per kg

Need help or advice? Contact us:

  • Landline: 01582 842096
  • Mon - Fri: 8:30am - 5:00pm
  • Sat: 9:00am - 1:00pm (Collections only)
  • Email: [email protected]

All prices include VAT where applicable.

Delivery Information

How quickly do you deliver?

Under almost all products on our website is an Estimated dispatch time, check this for a delivery prediction specific to the item you are looking to purchase. These badges are updated live based on the stock levels we have and also those of our suppliers - so are usually very accurate, but cannot be guaranteed. In more general terms, we aim to dispatch all orders within 1 working day of receiving payment (and a prescription if required). If we cannot do so within 3 working days we will contact you by email.

What do you charge for delivery?

For UK delivery, we charge the following:

Order Total Weight Delivery
£0-£28.99 Under 2kg £2.99
2kg+ £4.99
£29-£38.99 Under 2kg Free
2kg+ £4.99
£39+ Under 2kg Free
2kg+ Free

Prices quoted are for delivery to all parts of mainland UK except certain Scottish postcodes (where the price is higher for items sent by courier. Delivery of food abroad (including Channel Islands, N. Ireland and other islands around the UK) is charged at a higher price and free delivery is not available. Temperature controlled products, such as Insulin, are also not always subject to the standard and/or free delivery options.

For full information on our delivery charges, including prices on heavy deliveries to Scotland and abroad, see our delivery information page.

We can deliver most items to all around the world, but prices do vary. To find the exact cost of shipping your item, and to see all options available, follow these steps:

  1. Put the items you wish to order in your basket
  2. Proceed to checkout and enter your delivery address, including country
  3. Delivery information including price will automatically update to what is available to you

Delivery of aerosols

Due to restrictions aerosols can't be sent by Royal Mail. We appreciate your understanding.

Delivery of temperature controlled items

Some products, such as insulin and frozen food, need to be delivered in insulated packaging to prevent them from getting too warm (or too cold) during transit from us to you. Purchasing any of these items in your order will result in a £1.99 charge being added to the total to cover the high cost of the insulated packaging materials. You only pay the £1.99 once per order, regardless of how many temperature controlled items you purchase in that order.

How do I cancel or return an order?

Please call us as soon as possible if you need to amend or cancel an order on 01582 842096. If your order has been processed for dispatch we will be unable to cancel or amend the order. You will however be able to return your product for a full refund*.

To return an item, you must contact us by phone or email to arrange this BEFORE posting any product back to us. We will explain the process at this stage for you.

*For full details on returns, see our terms and conditions page.

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