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Confidence EQ

Confidence EQ
2 x Sachets
Box of 10 Sachets

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  • 2 x Sachets £8.58
  • Box of 10 Sachets £42.72

Selection of 2 products from

£8.58 to £42.72


Confidence EQ® provides a unique approach to help reduce equine stress in horses of all ages in many commonly encountered situations such as loading, traveling, environmental changes, training, events, social situations (weaning, farrier visits and vet visits)

The gel is applied just inside the nostrils and works in 30 minutes. ConfidenceEQ contains a synthetic copy of the equine appeasing pheromone, which is produced naturally by a mare shortly after giving birth. Horses (of all ages) continue to recognise this pheromone as a signal of reassurance and it helps them feel safe and secure during times of stress.

Ideal for

  • Transportation
  • Vet/farrier visits
  • Stressful situations
  • New environments
  • Training

Directions for use

  1. Open the sachet
  2. Put the gel onto your fingers
  3. Apply to the nostrils
  4. Apply 30 minutes prior to the stressful situation


Material equine pheremone analog - 1%.

Excipient qsp 5ml.

Need help or advice? Contact us:

  • Landline: 01582 842096
  • Mon - Fri: 8:30am - 5:00pm
  • Sat: 9:00am - 1:00pm (Collections only)
  • Email: [email protected]

All prices include VAT where applicable.

Delivery Information

How quickly do you deliver?

Under almost all products on our website is an Estimated dispatch time, check this for a delivery prediction specific to the item you are looking to purchase. These badges are updated live based on the stock levels we have and also those of our suppliers - so are usually very accurate, but cannot be guaranteed. In more general terms, we aim to dispatch all orders within 1 working day of receiving payment (and a prescription if required). If we cannot do so within 3 working days we will contact you by email.

What do you charge for delivery?

For UK delivery, we charge the following:

Order Total Weight Delivery
£0-£28.99 Under 2kg £2.99
2kg+ £4.99
£29-£38.99 Under 2kg Free
2kg+ £4.99
£39+ Under 2kg Free
2kg+ Free

Prices quoted are for delivery to all parts of mainland UK except certain Scottish postcodes (where the price is higher for items sent by courier. Delivery of food abroad (including Channel Islands, N. Ireland and other islands around the UK) is charged at a higher price and free delivery is not available. Temperature controlled products, such as Insulin, are also not always subject to the standard and/or free delivery options.

For full information on our delivery charges, including prices on heavy deliveries to Scotland and abroad, see our delivery information page.

We can deliver most items to all around the world, but prices do vary. To find the exact cost of shipping your item, and to see all options available, follow these steps:

  1. Put the items you wish to order in your basket
  2. Proceed to checkout and enter your delivery address, including country
  3. Delivery information including price will automatically update to what is available to you

Delivery of aerosols

Due to restrictions aerosols can't be sent by Royal Mail. We appreciate your understanding.

Delivery of temperature controlled items

Some products, such as insulin and frozen food, need to be delivered in insulated packaging to prevent them from getting too warm (or too cold) during transit from us to you. Purchasing any of these items in your order will result in a £1.99 charge being added to the total to cover the high cost of the insulated packaging materials. You only pay the £1.99 once per order, regardless of how many temperature controlled items you purchase in that order.

How do I cancel or return an order?

Please call us as soon as possible if you need to amend or cancel an order on 01582 842096. If your order has been processed for dispatch we will be unable to cancel or amend the order. You will however be able to return your product for a full refund*.

To return an item, you must contact us by phone or email to arrange this BEFORE posting any product back to us. We will explain the process at this stage for you.

*For full details on returns, see our terms and conditions page.

Reviews (30)

Q & A

Below are some recent questions we've received regarding Confidence EQ, including answers from our team.

11 January 2018 at 8:46pm

How much to use


Do you use a whole sachet
How long does it last once opened

  • Customer Service Advisor


Thank you for you question.

Tear open one end of the packet and expel approximately ½ of the gel on your index finger. Apply the gel to the bottom edge of the horse’s nostril (not too deep, or in the mucosa). Apply the remainder of the gel in the packet to the other nostril using the same procedure. Repeat the application every 2 - 2.5 hours, if necessary.

Hope that helps.

13 May 2017 at 2:38pm

Effect in hours

Vicky Coglin

Once administered, how long do the effects last ?

  • Veterinary Advisor

You should see full effects 30 mins after administration. The effect will then last around 1hr 30mins.

2 August 2016 at 11:02am

Desperation anxiety

Seperation anxiety

TB in foal Mare, who goes demented when brought in off grass from her Paddock Mate. Sweats. Shouts. Kicks the door, tries to bite, turns into a looney tune.

  • Veterinary Advisor

Separation anxiety can be difficult to deal with. Although this product may help I am not sure it will be enough. I would start with taking the field mate away for short periods of time where your mare can still see them. I would give your mare a small feed at the same time so that she starts to associate the field mate leaving with something good. Eventually take the field mate out of sight- for a short period only at first and then gradually increase the period of time the field mate is away. Eventually she will associate the field mate leaving with something good (the feed) and become more settled. Using the Confidence EQ alongside this would be ideal.

2 September 2015 at 9:03am

How often administered for box rest

Box rest

I have a horse on box rest who can gets bit stressed if not turned out. How often do you recommend this calmer to be administered? Thank you

  • Customer Service Operative

Confidence EQ is a synthetic pheromone-based calmer that utilises the pheromone produced by a mare when she has just foaled. This calmer has been designed to be used for stressful events such as travelling, shows and shoeing - it increases the horse's ability to learn. It probably wouldn't be the most useful calmer to be used regularly, as its effects wear off after around one and a half hours, however there is not a limit as to how often this gel can be applied. A feed based calmer such as Feedmark's Steady-Up could prove more beneficial to a horse who suffers from elevated stress levels when on box rest, as the magnesium will have a continuous effect on their behaviour, rather than just affecting a couple of hours a day.

20 February 2015 at 7:31pm

Use with mares in Foal


Can this be used with mares that are in foal?

  • Non-Executive Director

This should be perfectly safe for pregnant or lactating mares.

7 November 2014 at 6:33pm

FEI Legal

Alex Mason

is the product FEI legal?

  • Non-Executive Director

This product is not on the banned list and can be used safely.