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Alpha has specialised in manufacturing pet food for over 100 years and has an established reputation for providing the highest-quality, nutritionally balanced foods, tailored to the needs of dogs, cats, rabbits, guinea pigs and ferrets.

Alpha's dog foods range consists of specialist dietary feeds suited to different breeds and ages, as well as foods formulated for puppies and more senior dogs. The recipes combine a wholesome blend of natural, locally-sourced ingredients, including fresh meats and vegetables as well as providing a vital protein and fibre source. Tailored recipes are also available from Alpha for dogs suffering with wheat-gluten allergies and intolerances.

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Feeding Guide

In choosing the optimum Alpha product for your dog, you need to assess the level of energy it will require from its diet.
The two key sources of energy in these feeds are protein and oil - the more energy required by the dog, the more protein and oil is required in its diet.

So Alpha has divided its range into three categories of protein and oil content to satisfy dogs with different energy needs. When a dog in one category is experiencing unusual periods of activity, it is advisable to upgrade its feed accordingly.

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