Pure, natural ingredients.
Dogs thrive on wholesome foods, which need to be easy to digest to make sure that the full nutritional benefit is gained. So we take totally natural, unrefined ingredients and cook them gently so as not to lose their goodness.

Rice is the most easily digested cereal, so our recipe contains nourishing brown and pearl rice. For energy we add oats, using a special huskless variety which can be ground whole, to maintain the natural goodness. And we include pure linseed which, like oats, is rich in linolenic acid for a glossy, healthy coat. Seaweed and alfalfa provide essential nutrients and help ensure that Turkey & Rice Kibble contains all the vitamins and minerals a dog needs. And for ultimate dog appeal, we smother the food in our special recipe turkey gravy. Delicious!

The healthy goodness of white meat.
Vets know that white meat is ideal because it’s very gentle on the digestive system. The nutrients are very easily absorbed, so your dog gets the most nourishment from them.

Turkey is a better white meat choice than chicken because some dogs are known to have already developed a chicken hypersensitivity. A sensitivity to turkey is highly unlikely because our Turkey & Rice Kibble is Britain’s first dog food to be made from pure turkey, so dogs will not have been over-exposed to it.

The Puppy variety is perfect for small dogs who are fussy eaters!
If you’ve got a small dog that’s fussy about his food, our Puppy variety could be the answer to your prayers. Because it’s specially made to appeal to small dogs like yours.

Its small bite size and light, crunchy texture are just right for small mouths. And the delicious turkey taste will have them eating out of your hand. It’s heaven sent for fussy eaters. Prepare to be amazed!

Hypo-allergenic food. The healthy option for your dog.
Surprisingly, many other dog food brands actually contain ingredients that can directly provoke allergies in dogs, making them suffer from loose bowels and skin irritation. The main culprit ingredients are beef, pork, wheat, wheat gluten and dairy products. However, for James Wellbeloved food we insist on excluding all those ingredients and unhealthy additives, so that your dog can avoid the allergies.

This is why our food is called hypo-allergenic. Just by switching to a hypo-allergenic food you could make a dramatic improvement. Your dog could be fitter, healthier and more contented.

Turkey & Rice Kibble contains no unhealthy additives.
We make our food with no added BHA, BHT or ethoxyquin artificial preservatives, but simply natural vitamin E and vitamin C. These are the special anti-oxidant vitamins now thought to be particularly important in maintaining long-term good health. We’re proud of our ingredients and list them without hiding behind secretive categories like "meat and animal derivatives" or mysterious "E" numbers. Note that we avoid all ingredients known to cause most allergy problems in dogs: beef, wheat and dairy products.

What other dog foods contain, but ours does not:

	Added colours, flavours or preservatives.
	Beef, wheat, wheat gluten or dairy products, the ingredients which cause most food allergies.
	Added sugars.
	Bulking ingredients and soya proteins.
	The 80% water content that is found in canned food.